Partnerships
Masterclass
Everything you need to confidently build & execute successful brand partnerships
WHY COLLABORATIONS?
Partnerships are essential for growing businesses
If you've ever felt as though...
- You want to tap into brand partnerships as one of the most powerful, cost-effective marketing strategies
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You want to build confidence in your offering, creative ideas, pitching, negotiation & relationship building
- Partnerships & collaborations could be SO GREAT for your business, but you don't know where to start
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You need to prove more marketing ROI
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You've been thrown in the deep-end with relationship building, creative ideation or partnerships
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You've done partnerships before, but felt as though they have not been effective
This course is for you.
This course dives into everything you need to build & execute successful brand collaborations, supported by personalised mentoring
What is a brand partnership or collaboration?
A brand partnership is when two or more businesses team up, create something great & help each other grow with clever cross promotion. They're one of the most cost effective, powerful marketing strategies around & can be used in events, products & social media.
All the cool kids are doing them
& you can do them, too.
- Reach new customers
- Grow your social media or email list
- Increase website traffic
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Save on expenses
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Increase engagement
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Attract media attention
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Build buzz
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Boost or add a revenue stream
MECCA x NGV
Each year in the silly season, MECCA reveal their artists showcase via a longstanding partnership with the National Gallery of Victoria. Together, they select an emerging artist to commission an artwork that is displayed on MECCA's holiday packaging, in-store, online & across media & social. It's limited edition, shareable, cross-promoted & generates buzz around both brands (not to mention, it heroes an artist's work in a big way)
Spotify x Chani Nicholas
A playlist based on your star sign? Genius. Spotify teamed up with astrologer Chani Nicholas for a very clever in-app collaboration that drove increased engagement, shares, media attention & personalisation.
Frozen the Musical x Cork & Canvas
For all of the Disney lovers & grown-up Frozen fanatics, Sydney's favourite paint & sip studio, Cork & Canvas has launched a series of themed BYO art classes in collaboration with Frozen the Musical!
Partnerships drive both reach & revenue for your business
What you get
CUSTOM JAVASCRIPT / HTML
CUSTOM JAVASCRIPT / HTML
Christine Corcoran
Business Mindset Master Coach, Speaker, Podcast host & Creator of ELEVATED: Transform your worth, money & business Program
Bonus Mindset Class
The 2022 Cohort of the Partnerships Masterclass is incredibly fortunate to have access to a bonus mindset class on confidence, reframing rejection & money mindset with the wonderful Christine Corcoran. Christine helps high-performing female entrepreneurs own their worth, stop sabotaging their success and step up into their CEO leadership to skyrocket their business results.
She is a qualified Practitioner in Master Neuro-Linguistic Programming, Matrix Therapies and an MBraining Practitioner with an extensive study of Human Behavioural Profiling, Hypnotherapy and Leadership Coaching.
We can't wait to hear from Christine as part of this course!
Collaboration marketing is up to
25 x less expensive than digital advertising
The next Partnerships Masterclass course cohort starts
May 2023
8 week course, lifetime access
Testimonials
Thank you so much for this course. Honestly, it’s been the best investment of my life. From the bottom of my heart it’s been totally worth it and really just something that I needed. I’m really excited - watch this space!
- Sandrine
The Partnerships Masterclass is one of the best investments I've made in my business as I had no prior experience in collaborations & partnerships. I can tell just how much effort Jess has put into making this masterclass incredibly valuable for all her students and I learnt SO much. It gave me inspiration for new ideas, it helped me plan out our year of campaigns, it helped me understand how much value we have to offer as a brand and even helped with my mindset around that too. It was amazing!
- Leanne
You’re a master at this and it’s been so valuable to have the opportunity to gain insights from you.
- Susan
Thank you so much for this course. It has been priceless! I have recommended this to so many friends. It’s been amazing...
You’re setting the right standard and the right formula of how to do it [partnerships] properly. I’ve been guessing - I’ve had some amazing collaborations [in the past] but honestly it’s been total busk - I had no idea what I was doing and whether it was fair. Going forward, now I know that I have the tools to work with partnerships.
- Patricia
LOVING the Partnerships Masterclass. My team have also commented on how much they appreciate learning new skills
- Ella
- Tori
Your Mentor
Jess Ruhfus
Jess is the Founder of Collabosaurus, a marketing platform that match-makes brands for clever collaborations & partnerships.
With a background in fashion publicity and marketing education, Jess was frustrated sourcing cool brand partnerships in events, products & social media. So, she launched Collabosaurus in 2015, which has now attracted over 8,000+ brands including Marks & Spencer, Remington, THE ICONIC & Pinterest.
Jess won the 2019 B&T 30 Under 30 award in Entrepreneurship, & has spoken for Apple, Vogue, General Assembly, Microsoft, ADMA & The College of Event Management.
Collaboration marketing is up to
25 x less expensive than digital advertising
Collaboration marketing is up to
25 x less expensive than digital advertising
According to an American Express Whitepaper released in 2018, Mid-sized companies in Australia who collaborate 5+ times per year, stand to gain...
$430,000 in sales uplift, or
$319,000 in savings
Brands & marketers need to be consistently working partnerships into their strategies to reap the benefits
What the pro's have to say
"
Partnerships are really important as a great means of driving a media hook. N2 and Cork & Canvas collaborated to create a cheese and champagne inspired gelato, incorporating it into a paint and sip session themed 'a Sundae on a Sunday'
It got amazing publicity and we got to create some really awesome content out of it.
"
Collaborations definitely played a huge part in the role [Senior Marketing Manager at Barbie] and the Barbie strategy really and always have. In a large part that's how Barbie has stayed relevant for 60 years. And being culturally relevant, reflecting today's society is really what has given Barbie longevity in a toy industry where so many brands come in and out.
Partnerships Masterclass
The strategy & connections in this course will help you confidently build & execute brand partnerships for years to come.
🎉Next Cohort: May 2023 🎉
FAQ's
How do I get a 1:1 mentoring session with Jessica?
Every person in the August 2022 cohort will be able to access one 45minute strategy session with Jess, to be facilitated over Zoom. The mentoring session must be redeemed within 6 months.
What is the time commitment?
What if I can't make the live calls?
You can complete the masterclass entirely at your own pace & you have lifetime access! Every cohort member gets the chance to book in for a 1:1 strategy call with Jess at a time that suits.
I would like to offer partnerships as a service to my clients, will this course help with that?
Team members from one organisation can be added to the course for 30% off.
I have another question about this course...
Hit us up! info [at] collabosaurus.com
Can I get on the waitlist for the next cohort?
You sure can! There should be a pre-registration button on this page, otherwise feel free to email info [at] collabosaurus.com with any questions / to request to be on the waitlist
What do the group mentoring sessions involve?
It will be facilitated by Jess & offer a wonderful chance to get personalised help & support - with everything from DMs, to pitching, to contracts, to ideas & hear from other cohort members.
I'm a marketer working for a company, will this course be suitable for me?
What is the payment plan?
Payment plans are always available in monthly instalments over 4 months. The payment plan is $548.75
What is the ROI of this course?
We are confident that alumni who put the Partnerships Masterclass framework into practice see significant return on investment. Paid sponsorship style partnerships return anywhere between $3k-80k (depending on your brands size & value), meaning that monetary return is incredibly attractive.
From a marketing standpoint, collaborations can also help you reach hundreds of thousands of potential customers each year by leveraging currencies other than cash! So, what is it costing you to NOT use partnerships as part of your strategy? Likely tens of thousands of dollars each year.
Compare this to the cost of the course? The skills you develop continue to return for years to come.
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